Strings & Things
Cheestrings, Europe’s most beloved cheese in stringed form, was joining a band. No longer merely a solo artist, the strings were being joined by a variety of other things to form a range under the moniker ‘Strings & Things’.
To make sure people remembered this, we created a bizarrely memorable campaign that allowed us to say the new brand name a kajillion times.
-
Director: Greg Barth
Production: Blinkink
Post Production: Glassworks
Music: Major Tom
-
DAVID REVIEWS
5 Starts - 2019
Strings and…
Launching a new brand (UK & IRE) by saying its name a kajillion times. The result? The best product launch in Kerry Foods’ history.
“IT GROWS ON YOU WITH EACH VIEWING BECAUSE OF ITS TERRIFIC SENSE OF THE ABSURD.”
* * * * *
David Reviews
To keep the earworm going on radio, we placed one second ads dotted throughout the airwaves.
