Cheestrings, Europe’s most beloved cheese in stringed form, was joining a band. No longer merely a solo artist, the strings were being joined by a variety of other things to form a range under the moniker ‘Strings & Things’.
To make sure people remembered this, we created a bizarrely memorable campaign that allowed us to say the new brand name a kajillion times.
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Director: Greg Barth
Production: Blinkink
Post Production: Glassworks
Music: Major Tom
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DAVID REVIEWS
5 Starts - 2019
Launching a new brand (UK & IRE) by saying its name a kajillion times. The result? The best product launch in Kerry Foods’ history.
“IT GROWS ON YOU WITH EACH VIEWING BECAUSE OF ITS TERRIFIC SENSE OF THE ABSURD.”
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David Reviews
To keep the earworm going on radio, we placed one second ads dotted throughout the airwaves.
